“Google is a monopolist, and it has acted as one to maintain its monopoly.”
Judge Amit P. Mehta, U.S. District Court, August 5, 2024
It’s about fairness.
We’re fans of Google.
Google’s ads reach customers no billboard ever could, and businesses like yours run on them. As much as we admire Google’s ad technology, overreach must carry consequences. This is not about the claims. It is about the thousands of advertisers who place their trust in Google’s systems every day. Don’t just take it from us. Here is what the people closest to the case have to say.
From the courts · U.S. v. Google · 2024 and 2025
“Unconstrained price increases have fueled Google’s dramatic revenue growth and allowed it to maintain high and remarkably stable operating profits.”
From the court’s August 2024 opinion
“Google believed that it could increase ad prices because its pricing was below what advertisers would be willing to pay for an ad.”
From the court’s August 2024 opinion
“Google has willfully engaged in a series of anticompetitive acts to acquire and maintain monopoly power in the publisher ad server and ad exchange markets for open-web display advertising.”
Judge Leonie Brinkema, U.S. District Court, Eastern District of Virginia, 2025
From the country’s enforcers · August 5, 2024
“No company — no matter how large or influential — is above the law.”
“This landmark decision holds Google accountable.”
“For too long, Google has used its power to limit consumer choice in search... profiting enormously from its monopoly.”
“This historic win sets the tone for what we as a country and state will not allow.”
Google, under oath · U.S. v. Google · September 18, 2023
“We tend not to tell advertisers about pricing changes.”
Jerry Dischler, then Vice President of Google Ads, testifying in U.S. v. Google
In the same testimony, Dischler acknowledged that Google’s auction “tunings” raised search ad prices by as much as 5 percent, and up to 10 percent on some queries, while his team worked to meet the quarterly revenue targets Google had signalled to Wall Street. In a May 2019 email shown at trial, he called the effort “shaking the cushions.”
Trial Exhibit UPX0522